2
Minute Read
Rio de Janeiro | September 2, 2022

Demystifying NFTs

The 2022 World Cup is just around the corner, and football sticker album fever is rising worldwide. So how is your collector's spirit?

Interest in NFTs is growing, so the demand for digital collectibles might soon mirror that for physical collectibles. With this in mind, IDG seeks to participate in sports and entertainment events that unite technology and innovation while continuing to launch new NFTs—as it did with Brazilian volleyball legend Giba. "This is a way to expand our objective and improve the information about NFTs. We hope to demystify the subject because it is still difficult to understand. Our goal is always to open up new possibilities for fans and produce unique NFTs that come with incredible memorabilia," said Sylmara Multini, IDG CEO.

She highlights that this is why IDG participated in Telebrasil Panel, the largest telecommunications conference in Brazil. In September, IDG will repeat this effort in two more events: Brasil Futebol Expo (BFExpo) and Conecta+Música & Mercado. The first event, put on by the Brazilian Football Confederation, starts on September 6 in São Paulo and is considered one of the most prominent forums for discussing everything related to football in Latin America, including education, business, spectator experience, and innovation. The second event will be held from September 16 to 18, also in São Paulo, and will provide information on trends and new launches related to the music industry.

"Nothing is more natural than talking about NFTs at these events and expanding IDG's presence in the sports and music sectors. At the BFExpo, we will highlight our football-themed releases, which include NFTs of Richarlison, a national team player who will make his World Cup debut this November. Then a week later, the NFT collections of the bands IRA! and Inocentes will be our focus at our booth at Conecta+Música. "I'm looking forward to launching a new IRA! IFT collection and bringing first-hand information about our IDG music plans at this event," said Sylmara. Stay tuned here to keep up with all this news!

by
Silvia Vieira/IDG Team
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